The Russian blogosphere is genuine interest from various organizations. Bloggers gullible young, socially active, and with all of this, most of them constitute the middle class, failing which our social scientists for so long mourned. The ideal buyer or seller is perfect? .
According to the latest semi-annual Runet audience was 28 million. Russians (about every five is a Web user ). Daily audience of instant messaging (ICQ, etc. ) Is about 4.5 million. users. At the same time almost every fifth Russian user conducts a virtual diary. Total blogs are about 3.6 % of Russians - about 5 million.
At first glance, the proportion of bloggers are not so great, but. Only in the last seven months, the number grew to more than 4.34 times. According to statistics, the most active Internet use by residents of Moscow, St. Petersburg and Vladivostok. 79% of Russian-language bloggers live in Moscow and St. Petersburg. In the remaining ten largest cities in Russia accounts for another 16 %. At the periphery of the accounts for only 5% of users.
Two-thirds of bloggers - women. More than 80 % of users - aged 15 to 35 years. 47% - students. However, as the researchers note, blogging community is different similarity of interests, regardless of age. Not surprisingly, this group of users today, the market professionals called the ... An increasing number of Russian-speaking ... They are at the moment there are about five thousand.
In the West precedents enrichment occurred bloggers. Thus, in the 2005 Canadian Kyle MacDonald managed through a series of exchanges to barter one large clip on the two-storey house with three bedrooms in the Canadian province of Saskatchewan worth about 45 thousand. USD. Another famous example - the video blog of Amanda Congdon, which, according to The Economist magazine in July 2006, weekly, placed ads in the amount of up to 85 thousand. USD.
According to the company Screen Digest, the results of last year, 47% of the total U.S. market fell on the video recording enthusiasts - about 15 % of revenues from sales of video on the Internet.
In our country, business blogs, despite the enormous popularity of blogs as an alternative media and the presence of a blogger Thousanders, while rare. The exception that proves the rule - known blog tattler. ru, which has a mirror in several blog systems. However, even without direct profit, it is possible to arrange their own virtual subsistence farming blog so that it has brought, if not cash, it indirectly helped to earn them. How? . It is estimated that almost anyone Livejournal. com may be, if not repeat the feat of Kyle MacDonald, at least to furnish their own home, without a penny extra funds. With a small amount and a passport, he can go to relax on the ... Another way to indirectly make money on the blogosphere - to publish a book by its virtual diary. Theme is new and as yet an interesting. Several major publications have started the whole ... Moreover, it is possible to ... From time to time in the network are arranged similar competitions. Similarly, the situation with art and photo exhibitions. In addition, the blog can be used as an online showcase of some goods. However, market experts believe will soon reach the Russian blogosphere is a world-class development tools, with all its commercial activities.
The only thing worrying experts - vulnerability information network communities. According to the sociological study of security issues in the blogosphere, CA U.S. conducted jointly with the National Alliance for Information Security, blogs and forums have been called the most vulnerable sector of the Internet. The study showed that over 80 % of adult users do not hesitate to download unknown files from other people's blogs, putting your computer at risk of possible virus attacks. In addition, the diaries are often stored personal information - name, place of work, etc. Dr.. That on the one hand by making a potential victim of criminals and swindlers, on the other - can lead to trouble with the employer. There are precedents for placing negative information on becoming a reason for dismissal of employees.
But no matter what, we are unlikely to become unconditionally follow the recommendations of security experts, because they somehow we offer violate the basic principle of the community - to trust.
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