What we buy online?

Inessa Roman- Pogorzhelskaya, an expert on public relations.

Today we are working with Citibank presented the results of the study, ...

According to the survey, the volume of online purchases in 2010 will be about 600 billion. rubles, and by 2012 will exceed 800 billion. rubles. Analysts said Citibank in 2008, the volume of online shopping has tripled, and, according to the service. Google Insights for Search. Over the same period tripled the number of requests to ...

according to. Consumer barometer Google. 88 % of Internet users purchased products online and purchase them offline, while 36% of the respondents and make your choice and make a purchase on the Web. At the same time to search for information about goods and services, even when offline purchase, most Internet users turn to search engines.

The bulk of the market and the largest number of relevant search queries occur today in Moscow and St. Petersburg, followed by the major regional centers. It should be noted that the geography of regions, where users often enter a query with the word ...

The average online shopping is 2,500 rubles. Most of all - a third of the total purchases - users spend on airline tickets. This is followed by the purchase w / tickets and payment of travel agencies. The leading category is the number of transactions is the payment of communications services. Interestingly, the costs for Skype (and the interest of users ), comparable to the ...

What a category of online shoppers is the most active? . Men make purchases over the Internet on average two times more likely than women. Fans of online shopping, on average earn 30% and 65 % spend more than offline shoppers.

Fastest query with the word buy in Russia was a request to ... However, the residents, for example, St. Petersburg, prefer to ...

And finally it is worth noting current trends in the world of online shopping. This large increase in the category ...

Obviously, online sales of the crisis was not a hindrance, and the benefits of online shopping is gaining more users! .

The full version of the study can be found. here.